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Acer to ship less entry-level laptops

Posted on Monday, October 31 2016 @ 13:10:07 CET by

Acer logo
Sources at laptop supply chain firms updated DigiTimes about Acer's and Asustek's latest plans for the laptop market.

The sources claim Acer will ship less entry-level laptops in favor of more gaming, 2-in-1 and slim models, while Asustek plans to reduce the number of its OEM suppliers. ASUS currently uses three suppliers: Quanta Computer, Pegatron and Wistron. Furthermore, the firm also uses Compal for the production of its All-in-One PCs.
Acer and Asustek, which have been focusing more on consumer models, will benefit less from the ongoing trend and are expected to see their notebook shipments decline at a pace higher than other brands such as HP, Dell and Lenovo in 2017, commented the sources.
The report predicts that while there are some green shoots for the laptop market, Acer and Asustek will benefit less from this trend than HP, Dell and Lenovo because of the two firm's heavy reliance on consumer laptop models. A large part of the recent surge in laptop demand is said to be driven by strong replacement demand for business models.



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