Point of View brand is not dead and will continue

Yesterday we wrote about the bankruptcy of Dutch video card vendor Point of View but it seems the news was not entirely correct.

A Dutch court declared "Point of View BV" bankrupt but in a message to the press Point of View CEO Björn Solli points out that the Point of View brand will live on. He clarifies that the unit that went bankrupt was a subsidiary of the Point of View group.

The poor business climate in Europe is blamed for the termination of Point of View BV, the CEO claims the unit suffered from low demand and declined profitability. All other Point of View entities are still fully operational and Solli claims customers will be able to get support from the international subsidiary of the group.

Earlier this week, POINT OF VIEW – a hardware brand most known for their NVIDIA based graphics cards – was incorrectly pronounced dead, as several websites published an article about the “Bankruptcy of Dutch hardware manufacturer POINT OF VIEW BV”.

Due to miscommunication in the court reports, it created the misunderstanding that the brand POINT OF VIEW is dead. This is not the fact, and the brand will surely continue to exist. We kindly ask you to read this clarification of the situation and help us justify this error.

POINT OF VIEW BV was a subsidiary company part of the POINT OF VIEW GROUP that had its activities mainly in the retailing market in the Benelux.

As last few years have shown us with the bankruptcy of several major retailing companies, the business climate in Europe is anything but healthy and this division has been terminated due to low demand and declined profitability in its operational market. The published articles this week did not account for the fact that POINT OF VIEW BV is only a part of the POINT OF VIEW GROUP.

The POINT OF VIEW GROUP consists of POINT OF VIEW HOLDING, POINT OF VIEW INTERNATIONAL, POINT DE VUE AFRIQUE, POINT OF VIEW ASIA, and MOBII SUPPLY PARTNER. All these entities are still fully operational. Clients of POINT OF VIEW BV have been notified and where possible, directed to the international subsidiary of the group. We can ensure that all clients of our companies will be taken care of also in the future. POINT OF VIEW as a brand is still going strong and will continue to proudly raise the Dutch flag as one of the few genuine European hardware manufacturers, founded and headquartered in the Netherlands.

Surely, we are sad to have parted with some of our friends, partners and colleagues and we can assure you that it’s no fun having to cut off your own limb.
Should there be any uncertainties about this communication, please do not hesitate to contact us and we will be happy to answer any questions that you may have.
You can reach me at: *** of by calling +***
Thank you very much for your time.

Best regards,

Björn Solli
Point of View CEO

Via: Hardware.Info