AMD board partners say Radeon RX Vega 64 for $499 is completely unrealistic

Posted on Wednesday, August 16 2017 @ 19:58 CEST by Thomas De Maesschalck
AMD logo
Yesterday word spread that AMD's Radeon RX Vega 64 is no longer available for the intended $499 launch price. We still don't know what's going on, so far AMD refuses to comment on the situation but the company will reportedly make an official statement later today.

British e-tailer Overclockers UK was the first to shed some light on the matter. The retailer claims AMD is no longer offering the $499 standalone Radeon RX Vega 64 video cards. OCUK's purchasing manager clarifies was a special launch offer that only lasted for a couple of hours because supply sold out a lot faster than expected. The only RX Vega 64 cards that are still supplied by AMD and its partners are the $599 packs - which include "free" copies of Wolfenstein II and Prey.

Dutch tech site heard from AMD's two largest add-in board partners that the $499 launch price was far from realistic. The article backs up the claim from OCUK that the higher pricing of Radeon RX Vega 64 is not caused by the traditional retailer price gouging. Pricing is higher than the promised $499 price from AMD because it is simply impossible to build and sell the cards for this price.

Basically, AMD is charging too much money for Vega which makes it impossible for the supply chain to sell the cards at the promised launch price. Hardware.Info heard the $499 price can not be achieved without the add-in board card maker, the distributor, and the webshop selling the cards at a loss. The cards have to be sold at a price about $100 (100EUR) above the $499 "launch price" to achieve normal margins.

If you're waiting for the Radeon RX Vega 56, be prepared to pay $100/100EUR more than the "$399 launch price" because this card is reportedly hit by the same issue.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments