The pricing of the Oculus Rift VR headset bundle dropped to $399 in early July and it seems this move had a profound impact on sales. The latest Steam Hardware Survey reveals the Oculus Rift headset now has 43.8 percent marketshare on Steam, up 8.1 percent versus the month before.
The HTC Vive headset is still the most used VR headset with a marketshare of 52.3 percent in August, but that's down 7.7 percent versus July.
A number of factors may have contributed to the Rift's prosperous August, but its falling price is likely to have played a significant role. Oculus cut the price of the Rift and its Touch controllers by $200 in March this year, but it went further still with a "Summer of Rift" promotion that has temporarily lowered the price by another $200.
The Oculus Summer of Rift sale ended on September 4, which means the price is now back to $598 for the headset plus the controller. For comparison, the HTC Vive VR kit is priced very similarly at $599.