The HTC Vive headset is still the most used VR headset with a marketshare of 52.3 percent in August, but that's down 7.7 percent versus July.
A number of factors may have contributed to the Rift's prosperous August, but its falling price is likely to have played a significant role. Oculus cut the price of the Rift and its Touch controllers by $200 in March this year, but it went further still with a "Summer of Rift" promotion that has temporarily lowered the price by another $200.The Oculus Summer of Rift sale ended on September 4, which means the price is now back to $598 for the headset plus the controller. For comparison, the HTC Vive VR kit is priced very similarly at $599.
Via: Gamesindustry.biz