Siemens announced a new flexible, thin and affordable colour display that can be printed onto paper or cardboard. The company says it will be cheap enough to be included in books, magazines, labels, tickets, instructions, multimedia games embedded in the box of breakfast cereal and lots more interesting applications.
The mini displays use electrochromic substances that change their colour when an electrical charge is administered, absorbing other light wavelengths than in their original state.
Siemens expects to be able to print the display with appropriate sect electronics included, in a printing process using semi conducting plastics.
More info at GadgetFlash. This technology will reach the market by 2007.