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Actually, I honestly think AMD *needs* to move to DDR2, latency issues or no latency issues. You need to look at this from the perspective of the 90% of people out there who don't know about latencies or the "truth" behind DDR vs. DDR2. These are people who look at 2 equally priced systems (AMD and Intel) and see the "DDR2" and think that it must mean it's twice as fast, or faster, or more modern, etc. They think they're getting cheated and stuck with "old" parts if they get AMD with DDR. I've been in many shops where the conversation went like this..