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One in five Americans owns an MP3 player

Posted on Saturday, July 01 2006 @ 00:18:24 CEST by

A new study from Ipsos found that one in five Americans over the age of 12 now own digital audio players and one in 20 even owns more than one.
New findings released today from TEMPO, the company’s quarterly study of digital music behaviors, show that 20% of Americans aged 12 and older now own a portable MP3 player. This marks a significant increase over ownership levels found one year ago (15%), and nearly double the proportion of owners found in April 2003 (11%). And in a sign that not only new buyers are driving this trend, 6% of Americans own more than one portable MP3 player.
More info about the report over here.



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