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What cell phone gamers like

Posted on Thursday, July 13 2006 @ 05:16:43 CEST by

Telephia found that low prices and free trials entice 59% and 48% of people to buy games for their cell phone, while 43% buy games that they know from PCs or consoles.
"Familiarity with titles through other gaming platforms, such as PCs and consoles, is a key purchase driver for consumers, as well as price and free trial offers," says Telephia.

Interestingly enough, a very small percentage of people based their purchase decisions on reviews and published articles. Only 8% purchased games based on consumer reviews, while 7% purchased games based on expert reviews. A paltry 5% purchased the games based on published recommendations.
More info at TG Daily.



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