During a roundtable session with journalists, Michael Dell talked about his company's top-of-the-line XPS systems and Alienware's product line:
"I think what we've seen is that [the gaming and enthusiast segment] is a pretty big market," Mr. Dell told reporters, "and XPS has done quite well, [and] the Alienware brand has done quite well. We think their appeals are slightly different. The development teams are continuing on with the strategies that they've had, which are really very different. Each one has its own customer base."
According to Dell's own internal research, which Mr. Dell cited, the Dell and Alienware brands combined share 60% of the high-end gaming and enthusiast computer market in the US. Mr. Dell admitted there were few independent statistical measures of this market, but that he relies on internal figures.