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Sony A-100 - Must You Spoil Before You Spin?

Posted on Saturday, November 04 2006 @ 14:15:03 CET by

Sony started an immense advertising campaign in Summer 2006 to promote its new product - Sony Alpha DSLR-A100. So much pathos: remember the slogan about the birth of a supernova? Posters depicting an explosion or an eclipse hypercharged the boom around the new camera. It couldn't have been otherwise - the A-100 is the first reflex camera from Sony. Interestingly, the camera is a direct descendant of the Minolta Alpha 7000, launched on the Japanese market in 1985. We can say that the auto focus system and the 44.5mm AF bayonet joint were inherited from this very camera...

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