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Zune fails to impress

Posted on Saturday, December 02 2006 @ 09:25:45 CET by

The Street reports the Microsoft Zune digital audio player fails to impress:
"I've never heard of the Zune."
"I don't suggest the Zune, because it is really heavy."
"Who makes that?"

That's a sample of comments compiled by Piper Jaffray analyst Gene Munster, who recently quizzed salespeople at 40 big-box consumer electronics stores to gauge what MP3 players they suggested to customers, at the more-than $200 price-point.

Only 8% recommended the Zune, compared with 75% who endorsed Apple's iPod.



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