Internet shoppers handed $608 million to retailers on the Monday following the Thanksgiving weekend, a 26% increase over the same day last year, comScore Networks said Wednesday. It was the first time single-day online sales broke $600 million.
"While it was certainly an historic achievement, the online holiday shopping season is just beginning to kick into high gear," comScore Chairman Gian Fulgoni said in a statement.
Indeed, Cyber Monday is unlikely to be the biggest online shopping day of the year, but it does mark the first major spike in online holiday spending. Market analysts expect online sales to peak closer to mid-December.