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Super Bowl to drop HDTV prices

Posted on Saturday, February 03 2007 @ 12:05:13 CET by

Research firm iSuppli expects you'll be able to buy some super-low priced HDTVs during the count down to the Super Bown Sunday:
"Consumers want the Super Bowl to be a special occasion for friends and family," observed Riddhi Patel, principal analyst, television systems, for iSuppli. "For this special occasion, many consumers are willing to pay the price for new HDTVs. This year, flat-panel and rear-projection HDTVs are cheaper and more available than ever before, making them more alluring to consumers."

The Super Bowl long has served as a sales driver for TVs. Until recently, most Super-Bowl-inspired sales were of the traditional TV set of choice for the football fan: the rear-projection CRT, which provided the largest display available for group viewing of sporting events. However, today's football fans have a wide choice of sets and display technologies, including direct-view models like LCD and PDP (plasma display panel), and rear-projection varieties like DLP (digital light processing), LCOS (liquid crystal on silicon) and 3LCD.
Some of the key consumer price points for Super Bowl this month are:
  • 56-inch full HD DLP TV priced at less than US$2,000, compared to US$2,360 in December
  • 50-inch PDP TV for as little as US$2,500, after rebate, compared to US$2,900 in December
  • 50-inch HD DLP TV for less than US$1,250, compared to US$1,690 in December
  • 42-inch HD PDP TV for less than US$1,000, compared to US$1,800 in December
  • 42-inch full HD LCD TV for less than US$1,500, compared to US$2,200 in December
  • 40-inch HD LCD TV for less than US$1,500, compared to US$1,895 in December
  • 32-inch LCD TV for less than US$600, compared to US$1,190 in December



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