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Music executives not fond of DRM

Posted on Monday, February 19 2007 @ 06:45:35 CET by

It looks like even music executives aren't happy with DRM:
The Jupiter Research study looked at attitudes to Digital Rights Management (DRM) systems in Europe music firms.

Many of those responding said current DRM systems were "not fit for purpose" and got in the way of what consumers wanted to do.

Despite this few respondents said DRM would disappear in the near future.

Analyst Mark Mulligan, one of the authors of the report, said the survey was carried out between December and January. This was before Apple boss Steve Jobs published his thoughts on music DRM and galvanised the debate about these protection systems.

Mr Mulligan said he was "surprised" at the strength of the responses which came from large and small record labels, rights bodies, digital stores and technology providers.

The study revealed that about 54% of those executives questioned thought that current DRM systems were too restrictive.



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