DV Hardware bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
October 22, 2016 
Main Menu
News archives

Who's Online
There are currently 50 people online.


Latest Reviews
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
ZOWIE G-TF Rough mousepad
ROCCAT Isku FX gaming keyboard
Prolimatech Magnetic Pin

Follow us

What the market will bear - In-game advertising

Posted on Thursday, February 22 2007 @ 04:00:06 CET by

In-game advertising is getting popular enough to practically be a buzz word in our industry. We take a look at the history, who's doing it now, and what it means for the future of gaming.

" One game that definitely wouldn't be hurt is the Grand Theft Auto Series. GTA is a perfect place for some great dynamic advertising. The game thrives on a warped twist of a very real world, making it an excellent candidate for some real (but twisted) advertising. Some online games are also good choices, particularly ones focusing on real-world imitation like Second Life. On the other hand, games set in either the future or the past aren't really going to make great advertising laden games, though there have been some novel adaptations. For instance, World of Warcraft isn't about to benefit from movie posters - but it could always use the same Pizza Hut delivery service that the original Everquest had. Now if only there was a beer delivery service..."

Read on at Bit Tech.



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2016 DM Media Group bvba