AMD's CEO Hector Ruiz announced that the K8L architecture won't really take off this year, but will allow the firm to ink contracts with computer makers.
The announcement means that the company will continue to push its current lineup, which loses benchmarks when compared to Intel’s Core 2.
“We don’t expect the [K8L] ramp [this year] to be dramatic because it’s a new core, new micro-architecture and [AM2+] platform,” said Hector Ruiz, chief executive of AMD, in an interview with CRN web-site.
The company still claims that the transition to the new micro-architecture will have tremendous importance, possibly because the company will use it for several years from now. The chief executive of AMD even compares the transition from K8 to the next-generation micro-architecture to the original transition to K8, where initially slow-ramp predecessed massive design wins, which allowed AMD to capture 25% of x86-compatible microprocessor market in Q4 2006, three and a half years after the firm first launched its Opteron product and one and a half year after it initiated shipments of dual-core chips.