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Is blogging reaching its peak?

Posted on Monday, April 09 2007 @ 02:21:38 CEST by

It looks like blogging is on the way back. Technorati's latest State of the Live Web indicates the rate at which the blogosphere continues to grow has slowed considerably:
While the growth rate of new blog creation previously showed a doubling of the numbers every six months or so, Technorati's Dave Sifry says that doubling from 35 million blogs to over 70 million blogs took roughly 320 days—just under a year. "This shouldn't be surprising, as we're dealing with the law of large numbers—it takes a lot more growth to double from 35 million blogs to 70 million (which took about 320 days) than when it doubled from 5 million to 10 million blogs (which took about 180 days)," he writes.
About 120,000 new blogs are created every day.

Technorati data also indicates people are blogging less and less. A year ago the company recorded 1.3 million blog posts a day, in March of this year it was about 1.5 million a day. That's a small increase but not much considering that the amount of blogs has more than doubled in a year time.



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