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Microsoft calls for action against Google's acquisition of DoubleClick

Posted on Monday, April 16 2007 @ 13:08:06 CEST by

Google announced this weekend that it had plans to acquire online advertising firm DoubleClick for $3.1 billion.

Microsoft appears to be a bit upset:
“This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online. We think this merger deserves close scrutiny from regulatory authorities to ensure a competitive online advertising market.”



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