DV Hardware bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
October 27, 2016 
Main Menu
News archives

Who's Online
There are currently 81 people online.


Latest Reviews
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
ZOWIE G-TF Rough mousepad
ROCCAT Isku FX gaming keyboard
Prolimatech Magnetic Pin

Follow us

Microsoft presents color barcode - can be read with camera phone

Posted on Tuesday, April 17 2007 @ 10:51:13 CEST by

Microsoft presents a new High Capacity Color Barcode (HCCB) system which will be used on DVD media toward the end of this year:
The HCCB technology will be used to assist in the identification of commercial audiovisual works such as motion pictures, video games, broadcasts, digital video recordings and other media.

"The capability of these new bar codes to store more data in a smaller space should provide a rich resource for the industry and consumers alike," said Gavin Jancke, director of engineering for Microsoft Research and inventor of the HCCB format. "The new code offers several advantages over existing black-and-white bar codes most people are accustomed to seeing on product packages, enabling new consumer experiences, more visual appeal where aesthetics are important and the ability to incorporate advanced security features."

Current ISAN codes allow an audiovisual work to be uniquely distinguished from other works through a simple identification system, but they do not allow additional features or functions to be incorporated. For the consumer, such features could be such as product versioning, ratings identification, parental control, product availability, special releases, contests, pricing and promotions. On the publisher side, new functionality could be detailed data that can aid in royalty payments, anti-counterfeiting efforts and market analysis.
Microsoft says users will be able to scan the new barcodes with webcams and camera phones to extract additional information. The technology can also be used to combat counterfeiting.



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2016 DM Media Group bvba