Last year Ken Kutaragi from Sony stated "the PlayStation 3 is probably still too cheap".
But now, after seeing the slow sales of the PS3 consoles the company is considering another strategy, FT reports:
Ryoji Chubachi, Sony's president, said yesterday: "We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3." Mr Chubachi also said he thought Sony had hit its bullish shipment target of 6m consoles at the end of March.