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Intel Bearlake to increase motherboard prices

Posted on Monday, May 21 2007 @ 03:20:51 CEST by

Taiwanese motherboard sources believe the upcoming Intel P35 Bearlake chipset will raise the average selling price of motherboards.
>i>Market sources indicated that motherboards based on the first Intel Bearlake chipsets (P35) will be priced above US$100, which should help motherboard makers raise their ASP (average selling price). Makers currently have motherboard ASPs in the US$50-60 range, the sources explained.

Richard Ma, executive president of Gigabyte, indicated the motherboard maker will adopt Bearlake chipsets in about 30% of its motherboards in the second quarter and the company plans to raise the percentage to 70% by the fourth quarter.



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