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NVIDIA to quiet Designed by NVIDIA motherboard scheme

Posted on Wednesday, September 12 2007 @ 03:06:06 CEST by

DigiTimes reports NVIDIA will end its "Designed by NVIDIA" motherboard standardization scheme:
Nvidia pushed the standardized motherboard specification to assist makers in saving costs, pointed out Henry. It could help makers with fewer research resources to launch products quicker, while the more capable makers would be able to add their own exclusive functions to differentiate themselves in the market. However, many makers were confused by the scheme, and therefore Nvidia has decided to stop using it, but the strategy of pushing standardized motherboard and graphics cards will continue.

Henry pointed out that with the large market for chipsets supporting Intel CPUs, Nvidia's MCP 73 should be able to grab a greater market share due to its advantage over graphics technology. Nvidia currently also has an around 60% share in the AMD platform market. The company will continue the research products for both sides and expand its overall market share, Henry added.



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