At the IDF last week the visitors received a history lesson on Intel's brandname:
And in the end, it turns out that Intel was not Intel since day one. In his special appearance, Gordon Moore gave us some trivia from the history, like the one that the first name of Intel was Moore & Noyce Electronics. However, that name did not sounded off well in sceptical world of Electronics that only started its existence - so Gordon Moore and Robert Noyce used this name only to get the paperwork done, which lasted some eight weeks. A different name was suggested to them by Noyce's daughter, and both founders liked it.
New name was of course - INTegrated ELectronics, or Intel for short. The fact that "intel" was the term for intelligence information was also quite suitable, but that name was already taken by some hotel chain in mid-west. In the end, Moore & Noyce Electronics bought the name from the chain and renamed itself Intel Corporation.