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Nokia unveils $25,400 Ferrari phone

Posted on Monday, October 01 2007 @ 00:48:18 CEST by

Vertu, Nokia's luxury cell phone unit, unveiled a new uber-expensive phone.

The Vertu Ascent Ferrari 60 phone was designed in cooperation with Ferrari to celebrate the car maker's 60th anniversary and is available now for $25,400:
"We worked very closely to develop this limited edition of 60 phones. Detailing on the phone is inspired by detailing on a number of Ferrari cars," Vertu spokeswoman Elizabeth Maragh said.

Luxury-goods makers are benefiting from fast economic growth in countries such as China, India and Russia, while Middle East markets have strengthened as a boom in commodity prices has increased incomes.

Nokia and other cell phone manufacturers are increasingly teaming up with designers. Earlier this week, Italian designer Giorgio Armani joined forces with Samsung Electronics to design a television and a mobile phone.
Source: CNET



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