We already heard some rumours about this a while ago but now it's official: Intel will change some of its product names in early 2008. The goal is to simplify and streamline its platform and processor lineups.
In an e-mail, a spokesman for the Santa Clara, Calif., chip giant said that, while the company does not plan on changing its technology strategy for its processors and platforms, the name changes reflect the desire of customers for a more simplified Intel roadmap.
"We undertook this effort to simplify choices for consumers and business, provide consistency and clarity for messaging, and create an efficient, less complex and sustainable brand roadmap," according to the Intel spokesman.
"The result is a simpler, easier to understand brand selection for both consumers and business which minimizes impact to our customers and better supports our current and future product roadmaps and overall business objectives and strategy."
Under the new naming plan, Intel's processors for clients, such as the Core 2 Quad, Core 2 Duo and the Core 2 Solo, will remain the same. On the laptop side, the five different Centrino mobile brands will be compacted down to Centrino for consumers and Centrino with vPro Technology for business and enterprise customers.