BitTorrent announced a new product this week called BitTorrent DNA. This is a new peer-to-peer technology designed for enterprises that want to steam large downloads of video files over the Internet.
BitTorrent described the new BitTorrent DNA product in a statement as "the ideal solution for publishers seeking ways to overcome the obstacles associated with centralized content delivery, such as slow downloads, choppy video streams, and inefficient use of network infrastructure." The inaugural client for the new content delivery network (CDN) is online video start-up Brightcove, which powers a number of large companies' broadband media operations.
BitTorrent DNA will be used to "accelerate" the delivery of the video hosted on Brightcove's platform.
With the rise of online video and large-scale media downloads, content delivery has become a crowded niche in the market. BitTorrent DNA will square off with industry leaders like Akamai Technologies--the force behind CBS' video distribution network as well as a host of others. BitTorrent is hoping, however, that its massive following (150 million downloads of its client, according to the company) will help give it an edge.
In addition, the peer-to-peer format has become increasingly popular in the streaming video space, with recent entries like Joost and Babelgum touting P2P technology as the backbone for their professional-quality video content.