Now market research firm Digdia has produced a report on "Consumer Electronics 3.0" which CEO Paul Otellini mentioned at his keynote speech at the last IDF.
Digdia reckons Intel spins it this way: CE 1.0 was the analogue era, CE 2.0 was when digital TV was invented. CE 3.0 is when the Internet gets married to TV.
So what was Viiv then? Digdia says in its report: "Viiv has proved to be more of an embarrassment than a benefit. Intel people seem to spend more time making excuses for Viiv than they spend trying to sell it."