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Adobe sees full shift to web within 10 years

Posted on Tuesday, October 23 2007 @ 05:45:25 CEST by

Adobe's CEO Bruce Chizen spoke at a Web 2.0 about the future of Adobe's applications:
Speaking at the Web 2.0 Summit in San Francisco, Adobe Chief Executive Bruce Chizen said running software on the desktop is still optimal for most of its customers, but that will change over time.

"The desktop is a powerful, powerful machine in which to run applications. Broadband, as quick as it gets, is still going to have some limitations in the short term," said Chizen in a question-and-answer session on stage at the conference.

Chizen answered a question about whether a complete shift to Web delivery would take five or 10 years and he indicated it would be closer to a decade.

Like many traditional software makers including Microsoft Corp., Adobe must fend off rivals delivering competing applications over the Web and it also needs to adopt a new business model after years of selling software in boxes.

Chizen expects professional customers of products like Acrobat document-sharing or Photoshop for editing images would opt to pay for subscriptions versus facing a steady stream of advertising to use tools critical to their jobs.
Source: Reuters



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