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Interview with Giuseppe Amato, AMD Technical Director sales and marketing EMEA

Posted on Saturday, January 05 2008 @ 03:36:59 CET by

Driver Heaven recently had the chance to sit and chat with Giuseppe Amato and we asked him some questions about AMD's strategy:
Driver Heaven: Since the release of the Core 2 Duo platform Intel has been doing really well in the enthusiast and mobile processor market. Do you see yourself creating a killer product in the near future that could do the same for you?

Giuseppe: In the mobile space AMD had a very strong 2007 and we have our sights set even higher for 2008 with the release of the Puma platform in 1H 2008. Puma will raise the bar in platform performance per watt with more visual computing performance than any other mobile platform.

In the desktop segment we will continue to work to increase the frequency and performance of Phenom but the focus is really on the platform proposition. While our competitor would prefer to keep the performance argument on CPU Ghz we would challenge users to look at the complete picture with technologies like CrossFireX that allow you to significantly scale enthusiast gaming performance for an incremental GPU investment. While the CPU is an important part of the equation the GPU is really what defines the experience in the high-resolution HD gaming world.
Read on at DriverHeaven.



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