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Xbox 360 shortages in the US

Posted on Friday, February 15 2008 @ 05:01:35 CET by

Microsoft says demand for their Xbox 360 console is outstripping supply:
"We are really running short of product here in the United States," Jeff Bell, head of global marketing for Microsoft's games business, said in an interview. "You could say we misjudged demand."

The comments come a day before market research firm NPD is expected to release video game sales data for January. Bell said Microsoft was hoping to "manage expectations."

"We're literally out of stock in many stores. We think this will have an impact on our sales," Bell said. "It may cause the overall industry number to be down a little bit.

"Retailers have been really upset, they are on allocation. It is a lag I think we're seeing in January and that may continue into February, then as spring ramps up, we'll be able to meet that demand."



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