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“Peekaboo will be all about fun and fitness for a new generation. Peekaboo wants to make the fitness benefits of aerobic pole dancing accessible to millions of Wii users. The goal is to encourage men and women of all shapes and sizes to improve their pole dancing skills while having fun, toning up and burning calories. Ultimately Peekaboo and AT New Media want to do for pole dancing what ‘Guitar Hero‘ did for rock n roll!”

As for the pole peripheral development, the game’s ESRB rating and how the game would actually work (we imagine you’d need hands on the pole as well as on controllers), he declined to disclose those details. Kay did claim that the company is already in talks with developers and publishers for the Wii title, though they “will still entertain other third parties.”