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Dell: XPS and Alienware will coexist

Posted on Wednesday, May 14 2008 @ 22:09:59 CEST by

Yesterday WSJ wrote Dell would outphase some XPS systems to give more attention to its premium Alienware PCs but today Dell clarifies that XPS will remain an important Dell brand and that they aren't planning an early phase-out of XPS systems:
Today, Alienware gaming products have been recognized by customers and the industry as the best of the best. In fact, the Area-51 m15x has won multiple editors’ choice awards from prestigious publications such as Laptop, PC Magazine and Maximum PC, and the Area-51 desktop has won the Editors’ Choice Award from PC Gamer and the Shoppers’ Choice Award from Computer Shopper.

XPS remains an important Dell brand with its heritage of premium performance. While closely associated with gaming, in the last year XPS has expanded well beyond a gaming brand – look at the XPS One, our first entry into the all-in-one market, the XPS M1330, an industry leading ultraportable or the XPS 420 desktop, designed for multi-media activities. How the WSJ missed all this is a little beyond us.

And XPS gaming systems will remain an important part of our gaming product portfolio. We don’t plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming..



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