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SanDisk unveils new memory cards for cell phones

Posted on Sunday, May 25 2008 @ 02:13:53 CEST by

SanDisk unveiled a new series of memory cards for mobile phones, the Mobile Ultra microSD/microSDHC and Mobile Ultra Memory Stick Micro (M2). Both models are available in capacities of 2GB, 4GB and 8GB.
A must-have product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance cards are “best of breed” premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and their computer. In addition to speed, SanDisk Mobile Ultra cards allow consumers to “wake up” the multimedia features of mobile phones by increasing the phone’s storage capacity for maps, music, videos, photos, games and other essential applications. For avid mobile phone videographers, events and experiences captured by the phone’s video camera can be quickly and efficiently transferred to social media or video-sharing websites. For added value and convenience, the card is bundled with a MobileMate™ Micro Reader that plugs directly into a USB 2.0 port to assist in this quick transport and easy management of digital content.

“Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012,” said David Kerr, vice president mobile research, Strategy Analytics. “This product launch further proves SanDisk’s ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time.”
SanDisk Mobile Ultra microSD 2GB has a manufacturer’s suggested retail price (MSRP) of $34.99. The SanDisk Mobile Ultra microSDHC 4GB card has a MSRP of $59.99 and the SanDisk Mobile Ultra microSDHC 8GB card has an MSRP of $119.99. The SanDisk Mobile Ultra Memory Stick Micro M2 2GB has a suggested MSRP of $39.99, and the 4GB and 8GB* are priced at $69.99 and $129.99, respectively. SanDisk Mobile Ultra memory cards will be available at various retail outlets in early June, and are expected to be available throughout the world in mid-to-late June 2008.



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