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Abit not planning to exit motherboard market

Posted on Wednesday, May 28 2008 @ 19:32:22 CEST by

Yesterday DigiTimes wrote Abit may be planning to phase out its motherboard lineup but according to Univeral Abit Global Marketing Director Thore Welling the firm has no intention what-so-ever to pull out of motherboards.
abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see during Computex.

We have no intention what-so-ever to pull out of motherboards.
Source: HardOCP



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