Both Sun and Macromedia see potential for large growth in the mobile phone game market this year. Sun thinks that mobile phone shipments with built-in Java games will reach 350 million units this year, with a production value of about US$3 billion. The company is soon going to launch new Java applications for use in 3G phones it said.
Macromedia also has intrest in the mobile phone market. The company began marketing its embedded Flash product in phones last month when it released Flash Lite 1.1.
According to company senior director of mobile and devices, Anup Murarka, Flash is more suitable than Java for a variety of display sizes and resolutions, for companies with smaller memory requirements, shorter development schedules, the need for lower costs and cross-platform compatibility.