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Microsoft to expand cheap Windows software offer

Posted on Friday, July 30 2004 @ 15:53:37 CEST by

Microsoft plans to provide the cheaper Windows XP Starter Edition to more countries, aiming to prevent Linux from gaining more marketshare.

Will Poole, senoir vice president of Microsoft's Windows Client group, said that Windows XP Starter Edition is a version of the OS designed for a specific market that is easy to use, support and sell. He also said that the lower price appropriates for the emerging market needs

Microsoft is already working with governments in Thailand, Malaysia and Indonesia to offer this cheaper Windows XP version.
Microsoft has identified emerging markets as a major sales opportunity partly because PC penetration in those countries is low. In the U.S. about 60 percent of households have a PC, in Western Europe about 30 percent have a PC, but in India the figure is below 2 percent, while Russia and China are below 5 percent and Brazil is at about 10 percent, Poole said, citing IDC figures.

However, software piracy is rife in the same emerging markets. Microsoft estimates that 92 percent of the PCs sold in China have unlicensed, pirated copies of Windows. That compares to 22 percent in the U.S., Poole said. Also, competition from open-source products, specifically the Linux operating system, is strong in the emerging markets.

Windows is not the only group seeking to conquer emerging markets. Microsoft's Office group is also working to win more customers in those countries through "tailored and market specific offerings," said Steven Sinofsky, a senior vice president in Microsoft's Office group. In China, for example, Office includes an English writing assistant, he said.
Microsoft generally uses a system where its products have the same pricing all around the world, but the company said that it's rethinking this strategy. Windows XP Starter Edition is part of this.

According to Microsoft the Starter Edition is not a stripped-down version of Windows, but a tailored version in local languages.
As part of the Malaysian program, for example, Microsoft offers a localized and specific Windows XP Home Bahasa Melayu version. The software bundle for the cheap PCs also includes the English version of Works Suite, the vendor has said.

The Malaysian PC Gemilang program offers two PC models, one with the special Windows version and Works priced at 1,147 Malaysian Ringgit (US$302), and one running Linux and the OpenOffice productivity suite for 988 Malaysian Ringgit, the online edition of Malaysia's Star newspaper reported in March.
Source: InfoWorld


Use Disqus to post new comments, the old comments are listed below.

Linux on the other hand
by Anonymous on Friday, July 30 2004 @ 16:56:31 CEST
Linux on the other hand is international.

Debian intalls out of the box with many languages.


* af (Afrikaans)
* af_ZA (Afrikaans, as spoken in South Africa)
* am (Amharic)
* ar (Arabic)
* ar_SA (Arabic, as spoken in Saudi Arabia)
* az (Azerbaijani)
* be (Belarusian)
* bg (Bulgarian)
* bg_BG (Bulgarian, as spoken in Bulgaria)
* bn (Bengali)
* br (Breton)
* bs (Bosnian)
* ca (Catalan)
* ca_ES (Catalan, as spoken in Spain)
* cs (Czech)
* cs_CZ (Czech, as spoken in Czech Republic)
* cy (Welsh)
* cz (Unknown language)
* da (Danish)
* da_DK (Danish, as spoken in Denmark)
* de (German)
* de_AT (German, as spoken in Austria)
* de_DE (German, as spoken in Germany)
* dk (Unknown language)
* el (Greek)
* el_GR (Greek, as spoken in Greece)
* en (English)
* en@IPA (Unknown language)
* en@boldquot (Unknown language)
* en@quot (Unknown language)
* en_AU (English, as spoken in Australia)
* en_CA (English, as spoken in Canada)
* en_GB (English, as spoken in Great Britain)
* en_SE (English, as spoken in Sweden)
* en_US (English, as spoken in United States)
* eo (Esperanto)
* es (Spanish)
* es_AR (Spanish, as spoken in Argentina)
* es_DO (Spanish, as spoken in Dominican Republic)
* es_ES (Spanish, as spoken in Spain)
* es_GT (Spanish, as spoken in Guatemala)
* es_HN (Spanish, as spoken in Honduras)
* es_LA (Spanish, as spoken in Lao People's Democratic Republic)
* es_MX (Spanish, as spoken in Mexico)
* es_NI (Spanish, as spoken in Nicaragua)
* es_PA (Spanish, as spoken in Panama)
* es_PE (Spanish, as spoken in Peru)
* es_SV (Spanish, as spoken in El Salvador)
* et (Estonian)
* et_EE (Estonian, as spoken in Estonia)
* eu (Basque)
* eu_ES (Basque, as spoken in Spain)
* fa (Persian)
* fa_IR (Persian, as spoken in Iran, Islamic Republic of)
* fi (Finnish)
* fi_FI (Finnish, as spoken in Finland)
* fo_FO (Faeroese, as spoken in Faroe Islands)
* fr (French)
* fr_CA (French, as spoken in Canada)
* fr_FR (French, as spoken in France)
* ga (Irish)
* ga_IE (Irish, as spoken in Ireland)
* gd (Gaelic (Scots))
* gl (Galician)
* gu (Gujarati)
* gv (Manx)
* he (Hebrew)
* he_IL (Hebrew, as spoken in Israel)
* hi (Hindi)
* hr (Croatian)
* hu (Hungarian)
* hu_HU (Hungarian, as spoken in Hungary)
* ia (Interlingua)
* id (Indonesian)
* id_ID (Indonesian, as spoken in Indonesia)
* is (Icelandic)
* is_IS (Icelandic, as spoken in Iceland)
* it (Italian)
* it_IT (Italian, as spoken in Italy)
* it_NA (Italian, as spoken in Namibia)
* ja (Japanese)
* ja_JP (Japanese, as spoken in Japan)
* ka (Georgian)
* kl_GL (Kalaallisut, as spoken in Greenland)
* kn (Kannada)
* ko (Korean)
* kw (Cornish)
* lo (Lao)
* lt (Lithuanian)
* lt_LT (Lithuanian, as spoken in Lithuania)
* lv (Latvian)
* lv_LV (Latvian, as spoken in Latvia)
* mi (Maori)
* mk (Macedonian)
* ml (Malayalam)
* mn (Mongolian)
* mr (Marathi)
* ms (Malay)
* mt (Maltese)
* nb (Norwegian Bokmål)
* ne (Nepali)
* nl (Dutch)
* nl_NL (Dutch, as spoken in Netherlands)
* nn (Norwegian Nynorsk)
* nn_NO (Norwegian Nynorsk, as spoken in Norway)
* no (Norwegian)
* no_NO (Norwegian, as spoken in Norway)
* no_NY (Norwegian, as spoken in NY)
* oc (Occitan (post 1500))
* om (Oromo)
* pa (Panjabi)
* pl (Polish)
* pl_PL (Polish, as spoken in Poland)
* pt (Portuguese)
* pt_BR (Portuguese, as spoken in Brazil)
* pt_PT (Portuguese, as spoken in Portugal)
* ro (Romanian)
* ro_RO (Romanian, as spoken in Romania)
* ru (Russian)
* ru_RU (Russian, as spoken in Russia)
* se (Sami)
* sk (Slovak)
* sk_SK (Slovak, as spoken in Slovakia)
* sl (Slovenian)
* so (Somali)
* sp (Unknown language)
* sq (Albanian)
* sq_AL (Albanian, as spoken in Albania)
* sr (Serbian)
* sr@Latn (Unknown language)
* sr@ije (Unknown language)
* sv (Swedish)
* sv_SE (Swedish, as spoken in Sweden)
* sw (Swahili)
* ta (Tamil)
* te (Telugu)
* tg (Tajik)
* th (Thai)
* tk (Turkmen)
* to (Tonga)
* tr (Turkish)
* tr_TR (Turkish, as spoken in Turkey)
* uk (Ukrainian)
* uk_UA (Ukrainian, as spoken in Ukraine)
* uz (Uzbek)
* vi (Vietnamese)
* vi_VN (Vietnamese, as spoken in Vietnam)
* wa (Unknown language)
* xh (Xhosa)
* yi (Yiddish)
* zh (Chinese)
* zh_CN (Chinese, as spoken in China)
* zh_HK (Chinese, as spoken in Hong Kong)
* zh_TW (Chinese, as spoken in Taiwan)
* zu (Zulu)


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