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Microsoft Mojave - turning an old OS into a new one

Posted on Tuesday, July 29 2008 @ 00:20:59 CEST by

Last week Microsoft interviewed Windows XP users who were skeptical of Windows Vista and showed them a secret new version of Windows named "Mojave". CNET reports the new project was received almost universally positive but it turns out the "secret new operating system" was nothing more than a new marketing initiative for Windows Vista:
As first reported by CNET News, Microsoft last week interviewed XP users who were skeptical of Vista and showed them what it called a secret new version of Windows, "Mojave." It was in fact Vista. The results, according to Microsoft executives, were almost universally positive, with participants expressing surprise when told it was actually Vista they had been using.

For now, Microsoft has put up a teaser site, with plans to show the actual video footage next week. (As I mentioned before, Mojave was something put together in the past couple of weeks by internal Microsoft people and is not the larger advertising campaign coming from new ad agency Crispin Porter and Bogusky.)

Although the video was compelling and entertaining, at least some of the people I talked to who saw the video at Thursday's analyst meeting also stressed that early demos of Vista also looked good. The video, necessarily, doesn't show what it is like to, say, install software or hook Vista up to a home network. My guess is the participants didn't have to endure frequent User Account Control notifications either.



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