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NVIDIA outlines plan for smartphone market

Posted on Wednesday, August 27 2008 @ 00:45:19 CEST by

NVIDIA CEO Jen-Hsun Huang outlined his smartphone strategy at NVISION this week:
Nvidia chief executive Jen-Hsun Huang believes the smartphone represents the "second personal computing revolution," and he has made the device a key target as the graphics chipmaker gears up to battle Intel in the mobile market.

In the mobile arena, Nvidia has Tegra, an all-in-one integrated graphics system on a chip, and Intel has Atom, its smallest processor that was designed from the ground up for mobile devices.

Both products are capable of driving many different gadgets that tap the Internet, but the smartphone, which has entered the spotlight with the popularity of Apple's iPhone, is where Huang sees the real action.

"Our strategy with mobile is to completely focus on the smartphone," he said. "We believe that the smartphone will become the next personal computer. This is clearly going to be the second personal computer revolution."
The article states NVIDIA teamed up with VIA to launch a mobile platform with the Nano processor and explains any chipset NVIDIA makes for the VIA Nano could also be used for Intel's Atom processor.



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