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Imagine purchasing a graphics card from a partner that does not come with CDs or DVDs, but rather just a key that unlocks a select number of games. And imagine that this game will come from a hardware manufacturer and will include the appropriate and latest driver right away. There are several content distribution platforms that come close to such an idea already, but the thought that Nvidia could be joining the party is certainly new.

It is a very bold idea, but it only goes to show how Nvidia grew into an industry giant that is more than just a hardware manufacturer. To us, the idea of a software distribution that is closely tied to your hardware sounds like a natural evolution, but we still believe that many industry players will be caught off-guard. A small and very limited content distribution program is currently built up at nzone.com, showing Nvidia’s first steps in this space.