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Bloomberg mistakenly announced death of Steve Jobs

Posted on Friday, August 29 2008 @ 02:11:58 CEST by

Many news agencies create obituaries in advance so they can very quickly publish articles at the actual time of death but sometimes things go awfully wrong and these articles get published by mistake. That's what happened over at Bloomberg on Wednesday with a Steve Jobs obituary:
An electronic gaffe at news outlet Bloomberg mistakenly sent an incomplete obituary for Apple CEO Steve Jobs over the wire on Wednesday afternoon, and a tipster promptly sent the soon-retracted file to gossip blog Gawker.

The lengthy file contains not only a preliminary obituary for the iconic Apple chief, but also a list of suggested contacts for a more extensive story--Apple co-founder Steve Wozniak, Oracle CEO Larry Ellison, and early Apple evangelist Guy Kawasaki, among others.

The summary of Jobs' accomplishments, per the obituary, is that he "helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music, and refashioned the mobile phone."

It's not out of the ordinary at all that Bloomberg would have this written; all major news outlets have notable persons' obituaries prepared in advance so that only minor changes need be made at the actual time of death. That way, the news can be reported almost immediately and can be updated with further detail.
More info at CNET.



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