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Dell, the world's largest PC maker, says it has left the low-end consumer sector in China and cut its overall growth target this year in the world's second-largest PC market due to stiff competition.

The move comes amid a recent round of price wars at the low-end of the consumer segment in China, including a campaign by market leader Lenovo Group that targets buyers in smaller cities.

Sellers have cut prices to as little as 3,000 yuan per unit by offering models without Microsoft's Windows operating system and with central processing units (CPUs) from Advanced Micro Devices, the low-cost rival to industry leader Intel.