New reports by Nielsen Netratings and Comscore reveal Google held more than 60% of the US search market in July. The search engine giant is now more than three times as big as it's closest competitor, Yahoo, and roughly six times bigger than Microsoft's search engine.
Nielsen Netratings estimates that Google was used for 60.2% or more than 4.8 billion of 8.0 billion searches started by U.S. users during the month of July. Comcast came up with a 61.9% share for Google and 7.3 billion searches of a total of a total of 11.8 billion. Both Yahoo and Microsoft keep losing ground: Nielsen puts the two companies at 17.4% and 11.9%, Comscore at 20.5% and 8.9%.
Google’s market share gains appear to have accelerated in 2008, with much stronger growth than in previous years. According to Nielsen Netratings, Google had a market share of 46.2% in July 2005, 49.2% in July 2006 and 53.3% in July 2007. Over the past year, Google was able to increase its market share by almost seven percentage points – more than in any other 12-month period before. In comparison, Nielsen Netratings listed Yahoo with a share of 20.1% and Microsoft at 13.6%, which means that Yahoo lost 2.7 percentage points and Microsoft 1.7 points of market share since then.
You can check out both the Nielsen Netratings and Comscore search engine marketshare data at TG Daily.
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