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HP to focus on 13-inch 16:9 notebooks in 2009

Posted on Saturday, October 11 2008 @ 13:17:59 CEST by

DigiTimes claims HP will focus on pushing sales of 13" (13" to 13.9") notebooks with a 16:9 aspect ratio in 2009:
Hewlett-Packard (HP) plans to push sales of 13-inch class (13.0-13.9-inch) notebooks with 16:9 aspect ratio panels before the end of this year, making 13-inch models mainstream items for 2009, according to sources with Taiwan ODM notebook makers.

The shift to 13-inch models will postpone HP's planned fourth-quarter launch of 14.0-inch notebooks to the end of the first quarter of 2009, the sources indicated, noting that the planned launch of 14.0-inch models aims to take on competing models from rivals such as Acer and Lenovo.

The cost of the 13-inch 16:9 aspect ratio panels will be lower than those for 14.0-inch models because the 13-inch panels can be produced more economically at 5G TFT LCD plants, the sources noted.

HP will continue to launch 14.1-inch models to maintain its market share in the 14-inch segment, the sources added.



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