X-bit Labs reports millions of people in the US will stop watching TV after analog broadcasting comes to and end on February 17, 2009. A report by ABI Research suggests many of these households will revert to the Internet, DVD rentals or video-on-demand:
A recent ABI Research consumer survey of the U.S. terrestrial television viewers revealed that after analog broadcasting comes to an end, a majority (70%) will attach a digital converter box to their antennas. 10% will switch to cable or satellite services, while a surprising 20% will let the TVs they used for analog reception “go dark”. This means that several million of households in the USA will just stop watching TV, which may positively impact usage of the Internet, DVD rentals or video-on-demand, as well as other ways of getting information or entertainment without leaving home.
“Our survey data suggest that the net result of consumers’ choices after analog switch-off will be a drop in overall terrestrial viewing.. Terrestrial viewers tend to be more likely to use alternative video entertainment forms such as DVD rentals and broadband video and the transition may push them further in that direction,” principal analyst Steve Wilson.