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According to Taiwan Economic News, Asustek ranks as between No. 5 and No. 7 brands of notebook PCs in the world this year, depending on market surveys by different tracking companies. With 20 million notebook units shipped next year, Asus is very likely to unseat Lenovo, Toshiba and Apple as world’s fourth-largest notebook brand in 2009, only trailing HP, Dell and Acer.

Mr. Shih noted that Asustek pins most of its hopes on Asus Eee PC netbooks that are already very successful. Asus-branded notebooks are usually sold at premium price-points, hence, considering the current market conditions it is unlikely to expect them to become considerably more popular. It should be kept in mind that it will hardly be easy for Asus to boost sales of Eee PCs considerably since there are more and more competitive offerings on the market.