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The survey found that larger models experienced the biggest drops year-over-year. In one example, worldwide prices for 52-inch LCDs--the largest popular size--fell 30 percent since last September, while 20-inch LCDs only fell 4 percent. In the North American region, one of the four tracked by the survey, the drop in the 52-inch LCD size was 30 percent (from $2,791 to $1,951), while 40-inch models fell by a more modest 21 percent (from $1,915 to $1,508). In North America, the average price of a TV fell by 16 percent.