A report by market research firm NPD Group found that besides calling and sending messages, smartphones are mainly used for games and music:
According to the report, more smartphone owners are playing games than using business related applications on their device. Smartphone usage is still highest for their primary purpose which are the communications features including making and receiving phone calls, and sending and receiving email or text messages. Among iPhone users specifically, the application with the greatest increase in use over the last three months was playing games.
Across all devices, music is yielding the highest average for purchase/download volume ranging between 4.2 and 6.0 purchases/downloads in a typical month. Primary gaming devices skew younger with over 50% falling in the 6-to-18 age range. Portable digital music players (PDMP) skew older with 68% of the owners measured age 19 or older, while 68% of smartphone owners are 35 and older.
Despite the portable nature of all the devices surveyed, the top location for use of each device was in-home, which indicates that these devices may be competing with more stationary entertainment devices for a user’s time.