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Richard Rutledge, Western Digital's SVP for marketing, clarified the position on SSDs. He set the scene thus: "Western Digital enters markets that exist, announces products when they are available, and runs a tight model with opportunities greater than resources such that we take a controlled, methodical, sequential, incremental approach to product portfolio expansion.

"We do not currently supply to either several platform categories [game console, car, phone] or product categories [SAS/FC-AL on 10K/15K, SSD]. This said, we know [and] understand each of these segments and are open to enter any [or] all of them when they present appropriate opportunity." As he said before there are two interesting SSD markets or value zones, a low-end one and a high-end one.