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AMD notebook marketshare expected to drop under 10%

Posted on Friday, December 05 2008 @ 22:17:53 CET by

It are rough times for AMD, the company is struggling to survive and analysts expect Intel will eat more of AMD's mobile computer marketshare next year due to netbooks. DigiTimes writes AMD's share of the global notebook market might drop from the current 12-13 percent to below 10 percent in 2009.
Although AMD has recently said its Yukon (Huron processor and RS690 chipset) and Congo (Conesus processor and RS780M chipset) platforms will mainly target the entry-level and mid-range notebook segments, the sources believe netbooks are AMD's real target.

But the additional costs to needed to develop for the new AMD platforms while Atom remains cost competitive mean it is unlikely first-tier vendors will give up on Atom and turn to use AMD's products, noted the sources.

AMD will launch Yukon in the first quarter next year and Congo in the second half, according to the company. Both platforms will aim to satisfy consumer demand for "a media rich full PC experience" in the ultra-portable and mini-notebook market segments, the company said.

AMD will follow up with the Nile platform in 2010, and Ontario, a dual-core Accelerated Processing Unit (APU) based on its Bobcat core, in 2011, the chipmaker revealed. An extension of AMDs previously announced Fusion plans, the APU concept comprises one or more traditional CPU cores combined with specialized processing units (GPU, hardware media decoder, and/or encryption ASIC for example) on a single die.



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