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Apple doesn't want you to believe what it says, even though the company claims it's not lying.

That's the gist of the Cupertino company's legal response to a lawsuit regarding allegedly misleading advertising for the iPhone 3G.

The corporation's nine-page legal document [.pdf] is an answer to a complaint filed by William Gillis, a 70-year-old San Diego resident who alleges that Apple falsely advertised the iPhone 3G by calling it "twice as fast for half the price" compared with the original handset.

Some parts of Apple's 32-point rebuttal say that the company was being truthful. But one paragraph says, in effect, that anyone who believes what the company says in its ads is a fool.

"Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact," Apple said in its answer.